Building my website traffic

In response to The Daily Post’s writing prompt: “Obstacle Course.”

For the past few weeks I’ve been thinking about ways to advertise my fledgling start-up business and get more widely known.  I’ve taken out a couple of adverts (with short editorials) in a couple of local papers, and know I need to do more, but it’s an expensive way of advertising – especially when people tend to skim read.

Obviously the spondoolies are finite, so every penny has to be carefully allocated to whatever method of advertising will produce the better returns.  That being the case I’m about to order a couple of car door advertising magnets which I’ve already designed (free logo.com), and which can obviously go with my car wherever I go – almost free advertising, the door advertising magnets are great value for money.  But, I also need to generate more traffic through my business   website.

Problem is, I’m not sure how to go about it.  There are courses out there (but we come back to spondoolies again), and wading through theoretical books and websites for information takes more time than I have, and so many of them are written for techy geeks.

Then – out of the blue an email dropped into my inbox offering a free whole day session about the very issue I’ve been mulling over.   Serendipity 😀. So, of course, I’ve booked myself onto it – it’s being run just 12 miles away from where I live.  I’m looking forward to it and hope that some of the ideas, hints and tips are ones which I can work with and which will work for me.

So, tonight I’m packing my laptop, charger, extension lead, notepad, pen, business cards and anything else I can think of, as the course is taking place tomorrow and I’m really looking forward to it.